Our Team

Our Team - Lead Team

Andrew Buxton

Andrew Buxton
CEO

Andrew joined eStar in October 2014 as CEO. After recognising the potential in eStar’s solutions, team, and great clients he is leading us into our next phase of growth. Andrew has 25 years experience in retail, eCommerce, and consulting in Australasia, Asia and the UK. Prior to joining eStar, he was CEO Multichannel (and CEO Torpedo 7 Group) at The Warehouse Group (TWG) leading their digital expansion across 14 retail and wholesale brands, a mix of omnichannel and pureplay businesses, and a mix of existing, acquired and newly launched brands. Prior to TWG, he founded, then lead a new category management business to over $20m in sales in 2 years which was successfully sold in 2012. Andrew has also held executive level roles in IT, merchandise, sourcing, strategy and supply chain in retail, as well as senior consulting roles both independently and with KPMG in Asia and Australasia. Andrew also has extensive governance experience as a Director in many types of organisation. Andrew is passionate about eStar enabling brand commerce.

Richard Berridge

Richard Berridge
Client Services Director

Richard joined eStar in May 2014. As eStar’s Client Services Director, Richard works closely with clients to maximise their online retail channel. Richard also leads the Client Services teams to ensure continuity for clients across project implementation, customer support and accounts. Prior to joining the eStar team , Richard operated a boutique software business, which focused on SaaS developments and custom software builds for mid-sized companies. After selling the business in 2012, he focused on e-commerce consulting projects providing advice on customer acquisition, repeat purchase, SEO, SEM, CRO, social media, usability, freight policy and pricing strategy.

Matt Neale

Matt Neale
Chief Technology Officer

Matt joined eStar in November 2000 as a Software Developer after graduation from the University of Canterbury with a B.Sc. in Computer Science. As a Software Developer, Matt has been directly responsible for much of the implementation and architecture of the platform since its inception. From 2009 - 2014 Matt was responsible for the overall management of the software development team, over which time the team grew by over 300%, whilst successfully delivering some of the largest ecommerce deployments in Australasia. As CTO, he is now responsible for the technical oversight, architecture and strategic direction of the products and solutions developed by eStar.

Kevin Rowland

Aaron Campbell
Sales Director - Australasia

Aaron joined eStar in May 2015. As eStar’s Sales Director - Australasia, Aaron is passionate about helping businesses achieve their goals through problem solving and taking a consultative approach. Aaron has a strong background in sales, business development and account management roles across the UK, US and Australasian markets. Aaron’s focus is on helping business succeed, with the past five years spent in the technology sector, with a particular focus on SaaS. Combined with many years experience in the retail technology landscape, Aaron has an intimate knowledge of how technology can enable businesses to scale and grow. Aaron has a Business Administration degree from Iowa Wesleyan University.

Alison Crosbie

Alison Crosbie
Chief Marketing Officer

Alison is based in Auckland and Melbourne and joined eStar in June 2015 as Chief Marketing Officer, where she is responsible for the strategy, development and execution of all marketing, communication and PR activities. As part of the leadership team she plays a direct role in driving the brand story and our next phase of growth. Alison has an extensive background in marketing, sales, communication and change management, gained with large corporates and early stage technology companies in New Zealand and Australia. Alison held senior roles with technology brands Spark, Ericsson and Philips, and worked in fast moving start-up environments at Auckland’s Healthphone, as Director of Marketing and International Marketing Manager with miVitals Technology in Sydney. An MBA graduate from the University of Auckland, Alison co-owns a retail fashion boutique, The Refinery.

Greg-Randal

Greg Randall
Digital Strategist

At the age of 26, Greg Randall was the General Manager of a large retail operation in North America. Greg gets retail. When Greg relocated to New Zealand (birthplace) in 1998 he was surprised to see little business adoption of the digital channel. Greg saw firsthand the impacts the web was having on business during his time in North America and knew, if done right, the digital channel would enhance any business. Greg founded a digital agency and immediately partnered with world leaders in eCommerce technology, customer experience design, and eCommerce best practice methodologies. Greg's agency quickly became one of the largest and fastest growing full service digital agencies in Australia and New Zealand. Greg has planned and implemented over 500 (and counting) digital/eCommerce projects of various sizes and complexity. Greg loves to roll up his sleeves and get into the detail because that is where the true value lies in bringing plans to life. Greg is a frequent blogger and is in the middle of writing an eCommerce best practice book for Econsultancy, globally leading publisher on digital best practice. In 2013 and 2015, Greg was credited for having the most read articles as a guest blogger for this publisher.